구글 애널리틱스 매개 변수 요약

구글 애널리틱스의 매개 변수 시트이다.

Catagory	Element	Value  Type	Default  Value	Max  Length	Supported Hit Types	Example
General	Protocol Version	text	None	None	all	v=1
	Tracking ID /  Web Property ID	text	None	None	all	tid=UA-XXXX-Y
	Anonymize IP	boolean	None	None	all	aip=1
	Data Source	text	None	None	all	ds=web ds=app
	Queue Time	integer	None	None	all	qt=560
	Cache Buster	text	None	None	all	z=289372387623
User	Client ID	text	None	None	all	cid=35009a79-1a05-49d7- b876-2b884d0f825b
	User ID	text	None	None	all	uid=as8eknlll
Session	Session Control	text	None	None	all	sc=start sc=end
	IP Override	text	None	None	all	uip=1.2.3.4
	User Agent Override	text	None	None	all	ua=Opera%2F9.80%20%28 Windows%20NT%206.0%29%20 Presto%2F2.12.388%20 Version%2F12.14
	Geographical Override	text	None	None	all	geoid=US geoid=21137
Traffic Sources	Document Referrer	text	None	2048 Bytes	all	dr=http%3A%2F%2Fexample.com
	Campaign Name	text	None	100 Bytes	all	cn=(direct)
	Campaign Source	text	None	100 Bytes	all	cn=%28direct%29
	Campaign Medium	text	None	50 Bytes	all	cs=%28direct%29
	Campaign Keyword	text	None	500 Bytes	all	ck=Blue%20Shoes
	Campaign Content	text	None	500 Bytes	all	cc=content
	Campaign ID	text	None	100 Bytes	all	ci=ID
	Google AdWords ID	text	None	None	all	gclid=CL6Q-OXyqKUCFcgK2goddQuoHg
	Google Display Ads ID	text	None	None	all	dclid=d_click_id
System Info	Screen Resolution	text	None	20 Bytes	all	sr=800x600
	Viewport size	text	None	20 Bytes	all	vp=123x456
	Document Encoding	text	UTF-8	20 Bytes	all	de=UTF-8
	Screen Colors	text	None	20 Bytes	all	sd=24-bits
	User Language	text	None	20 Bytes	all	ul=en-us
	Java Enabled	boolean	None	None	all	je=1
	Flash Version	text	None	20 Bytes	all	fl=10%201%20r103
Hit	Hit type	text	None	None	all	t=pageview
	Non-Interaction Hit	boolean	None	None	all	ni=1
Content Information	Document location URL	text	None	2048 Bytes	all	dl=http%3A%2F%2Ffoo.com%2F home%3Fa%3Db
	Document Host Name	text	None	100 Bytes		dh=foo.com
	Document Path	text	None	2048 Bytes	all	dp=%2Ffoo
	Document Title	text	None	1500 Bytes	all	dt=Settings
	Screen Name	text	None	2048 Bytes	screenview	cd=High%20Scores
	Link ID	text	None	None	all	linkid=nav_bar
App Tracking	Application Name	text	None	100 Bytes	all	an=My%20App
	Application ID	text	None	150 Bytes	all	aid=com.company.app
	Application Version	text	None	100 Bytes	all	av=1.2
	Application Installer ID	text	None	150 Bytes	all	aiid=com.platform.vending
Event Tracking	Event Category	text	None	150 Bytes	event	ec=Category
	Event Action	text	None	500 Bytes	event	ea=Action
	Event Label	text	None	500 Bytes	event	el=Label
	Event Value	integer	None	None	event	ev=55
E-Commerce	Transaction ID	text	None	500 Bytes	transaction , item	ti=OD564
	Transaction Affiliation	text	None	500 Bytes	transaction	ta=Member
	Transaction Revenue	currency	0	None	transaction	tr=15.47
	Transaction Shipping	currency	0	None	transaction	ts=3.50
	Transaction Tax	currency	0	None	transaction	tt=11.20
	Item Name	text	None	500 Bytes	item	in=Shoe
	Item Price	currency	0	None	item	ip=3.50
	Item Quantity	integer	0	None	item	iq=4
	Item Code	text	None	500 Bytes	item	ic=SKU47
	Item Category	text	None	500 Bytes	item	iv=Blue
	Currency Code	text	None	10 Bytes	transaction , item	cu=EUR
Enhanced E-Commerce	Product SKU	text	None	500 Bytes	all	pr1id=P12345
	Product Name	text	None	500 Bytes	all	pr1nm=Android%20T-Shirt
	Product Brand	text	None	500 Bytes	all	pr1br=Google
	Product Category	text	None	500 Bytes	all	pr1ca=Apparel pr1ca=Apparel%2FMens%2FT-Shirts
	Product Variant	text	None	500 Bytes	all	pr1va=Black
	Product Price	currency	None	None	all	pr1pr=29.20
	Product Quantity	integer	None	None	all	pr1qt=2
	Product Coupon Code	text	None	500 Bytes	all	pr1cc=SUMMER_SALE13
	Product Position	integer	None	None	all	pr1ps=2
	Product Custom Dimension	text	None	None	all	pr1cd2=Member
	Product Custom Metric	integer	None	None	all	pr1cm2=28
	Product Action	text	None	None	all	pa=detail
	Transaction ID	text	None	None	all	ti=T1234
	Affiliation	text	None	None	all	ta=Google%20Store
	Revenue	currency	None	None	all	tr=123.21
	Tax	currency	None	None	all	tt=10.78
	Shipping	currency	None	None	all	ts=3.55
	Coupon Code	text	None	None	all	tcc=SUMMER08
	Product Action List	text	None	None	all	pal=Search%20Results
	Checkout Step	integer	None	None	all	cos=2
	Checkout Step Option	text	None	None	all	col=Visa
	Product Impression  List Name	text	None	None	all	il1nm=Search%20Results
	Product Impression  SKU	text	None	None	all	il1pi2id=P67890
	Product Impression  Name	text	None	None	all	il1pi2nm=Android%20T-Shirt
	Product Impression  Brand	text	None	None	all	il1pi2br=Google
	Product Impression  Category	text	None	None	all	il1pi2ca=Apparel
	Product Impression  Variant	text	None	None	all	il1pi2va=Black
	Product Impression  Position	integer	None	None	all	il1pi2ps=2
	Product Impression  Price	currency	None	None	all	il1pi2pr=29.20
	Product Impression  Custom Dimension	text	None	None	all	il1pi2cd3=Member
	Product Impression  Custom Metric	integer	None	None	all	il1pi2cm3=28
	Promotion ID	text	None	None	all	promo1id=SHIP
	Promotion Name	text	None	None	all	promo1nm=Free%20Shipping
	Promotion Creative	text	None	None	all	promo1cr=Shipping%20Banner
	Promotion Position	text	None	None	all	promo1ps=banner_slot_1
	Promotion Action	text	None	None	all	promoa=click
Social Interactions	Social Network	text	None	50 Bytes	social	sn=facebook
	Social Action	text	None	50 Bytes	social	sa=like
	Social Action Target	text	None	2048 Bytes	social	st=http%3A%2F%2Ffoo.com
Timing	User timing category	text	None	150 Bytes	timing	utc=category
	User timing variable name	text	None	500 Bytes	timing	utv=lookup
	User timing time	integer	None	None	timing	utt=123
	User timing label	text	None	500 Bytes	timing	utl=label
	Page Load Time	integer	None	None	timing	plt=3554
	DNS Time	integer	None	None	timing	dns=43
	Page Download Time	integer	None	None	timing	pdt=500
	Redirect Response Time	integer	None	None	timing	rrt=500
	TCP Connect Time	integer	None	None	timing	tcp=500
	Server Response Time	integer	None	None	timing	srt=500
	DOM Interactive Time	integer	None	None	timing	dit=500
	Content Load Time	integer	None	None	timing	clt=500
Exceptions	Exception Description	text	None	150 Bytes	exception	exd=DatabaseError
	Is Exception Fatal?	boolean	1	None	exception	exf=0
Custom Dimensions / Metrics	Custom Dimension	text	None	150 Bytes	all	cd1=Sports
	Custom Metric	integer	None	None	all	cm1=47
Content Experiments	Experiment ID	text	None	40 Bytes	all	xid=Qp0gahJ3RAO3DJ18b0XoUQ
	Experiment Variant	text	None	None	all	xvar=1

**

Queue Time

이벤트 발생 시점과 서버로 전송된 시점의 차이

Cache Buster

랜덤값을 마지막 매개변수로 붙여서 캐싱 방지

Client ID

범용 고유식별자 (UUID)를 부여, 2년간 유효한 1차 쿠키로 저장

User ID

사용자 추적을 위한 식별자, 자체적으로 개인정보를 식별할 수 있는 정보는 안됨

Hit Type

Must be one of 'pageview', 'screenview', 'event', 'transaction', 'item', 'social', 'exception', 'timing'

참조

범용 고유 식별자 (universally unique identifier, UUID)

소프트웨어 구축에 쓰이는 식별자 표준이다.

네트워크 상에서 서로 모르는 개체들을 식별하고 구별하기 위해서 개발 주체가 스스로 이름을 생성할 때 고유성을 충족할 수 있는 가이드라인을 제시한다.

PII (Personally identifiable information)

개인을 직접 식별하거나 유추하여 알 수 있는 모든 정보. 이름. 주소. 이메일. 주소신용 카드 번호 주민등록번호 인터넷 주소 기타 PII와 관련된 단일 식별자(UID) 등 개인정보를 말한다.